concept from holidogs past

Here’s one of those hidden gems you come back across every now and then. This was a holiday communication concept for Razorfish in 07 (When it was AA|RF). The whole idea revolved around the name and it’s audible similarity to a dog’s bark. Which is why it was killed. No one liked the connection between our company and the adorable canine. But I did. Oh man this was so adorable. This was the card concept that was to go out to our clients. At copy’s bottom you’ll notice a URL. HappyHolidogs was an interactive sound generator that let you play freely or in time to select holiday favorites. And of course it was in a chorus of dog barks. We were all set to bring in our own employee’s best friends to keep down cost. I even ordered a dozen of those charming antlers. Man I wish we’d just done it anyway.

healthcare 2020

Ah to design such acclaimed magazine covers. What an honor. BUT unfortunately, that’s not the case here. We’re working with one of our clients to show them how there company could be perceived in the year 2020 if they get on top of their digital presence. These Economist and GQ examples spotlight a possible collaboration with Nike to develop bio-metric clothing to analyze your health and increasing future connections to consumers. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

charts & graphs

Sometimes I get the opportunity to help out with our internal reports and documentation. This could be seen as tedious and devoid of creative focus. On the contrary, I think projects like this really tap into my internal mixture of form vs. function… alignment and color. The analytical mind with a desire  to play dress-up. My design mantra has been described as aesthetic order. At least by me. I probably over-think these, with every pixel under such harsh scrutiny. But I feed off it. These are just two pages our Web Analytics team needed for a new interface to spotlight our clients web presence and performance. I was supposed to provide a series of 15 colors that could flow nicely with our core brand palette. But the layouts were so sloppy. So I cleaned them up.

smartones campaign final

Final campaign. Yogurt concept selected. Oatmeal and Toast versions created to complete campaign. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

smartones ad concepts

Our Heinz client has a brand in the Frozen Nutritionals category called Smart Ones. Maybe you’ve seen them in your supermarket’s freezer section. Their new line of breakfast products called “Morning Express” offers four selections for those who are on a diet yet want something tasty to eat. Our approach to the online advertising was to focus on the indulgence factor. We came up with these three approaches. One that pokes fun at the “Cheesy” nature of the product. One that compares it to other, bland breakfasts and another that asks our viewers to be a little bad since they’ve started out the day so good. All emphasize a breakfast option that’s not only good for you, but also tastes good. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

pnc global investment servicing

 

PNC Global Investment Servicing. Banking micro-site to announce the name change from PFPC, broadcast video of their CEO delivering the announcement, allow user to interact with their timeline history and provide a place for the networks to download any related material for publishing the news. The design was simple, clean, corporate and makes mention to PNC without over emphasizing its presence. This needed to launch fast. We went from concept to production in only two weeks. Just my example of a clean, business interface. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

seehere.com final

Blue was the choice and away we went. Once the homepage and ordering pages were approved, we then moved onto full site production creating every graphical element from callouts to icons. Several flash pieces were needed including a step process on what SeeHere offers it’s customers. We were really happy with it once finished but like everything else, the final development was handed off along with a full style guide. It’s hard losing control over a project you worked so closely with for several months. This photo sharing site’s pretty cool. It allows you to not only share but customize your sharing pages as well as offer way to many photo gifts. To checkout the live site, though I can’t be responsible for graphic updates that have been altered since launch, click here.  NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

seehere.com designs rd2

Our second approach to this design took all client feedback and combined the Elegant and Bold concepts together as one. Tim and I took our stabs at container vs. vertical flow feels. The background texture was part of the original tan Craft design from round 1. The client really liked it and wanted to use it as a more relevant brand asset. We agreed and Tim incorporated it into his designs. By this point we were still playing with callout positions but were starting to hone in on the preferred brand look of Fuji’s new site.  NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

seehere.com designs rd1

Here are the first-pass concept designs that associate with the developed mood boards. The top-two were designed by me. I continued with the Elegant style adding only subtle hints of color to let the photography really stand-out. The other two, designed by my good friend and co-worker, Tim Kin, was in charge of fleshing out the Crafty and Bold design styles.  NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

philly.com mastheads

 

Ready for launch, the internal team at Philly were in need of assistance with creating some of the masthead designs that were proposed. Luckily our UX team had two very talented photographers (Bryce Gibson and Jeremy Freeman) that were open to take some shots for this project. Over a 3-day period we went out and caught the angles we wanted, brought them back and combined a series of photo/illustration compositions that worked perfectly for each section. Here are 9 that went live. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.