concept from holidogs past

Here’s one of those hidden gems you come back across every now and then. This was a holiday communication concept for Razorfish in 07 (When it was AA|RF). The whole idea revolved around the name and it’s audible similarity to a dog’s bark. Which is why it was killed. No one liked the connection between our company and the adorable canine. But I did. Oh man this was so adorable. This was the card concept that was to go out to our clients. At copy’s bottom you’ll notice a URL. HappyHolidogs was an interactive sound generator that let you play freely or in time to select holiday favorites. And of course it was in a chorus of dog barks. We were all set to bring in our own employee’s best friends to keep down cost. I even ordered a dozen of those charming antlers. Man I wish we’d just done it anyway.