charts & graphs

Sometimes I get the opportunity to help out with our internal reports and documentation. This could be seen as tedious and devoid of creative focus. On the contrary, I think projects like this really tap into my internal mixture of form vs. function… alignment and color. The analytical mind with a desire  to play dress-up. My design mantra has been described as aesthetic order. At least by me. I probably over-think these, with every pixel under such harsh scrutiny. But I feed off it. These are just two pages our Web Analytics team needed for a new interface to spotlight our clients web presence and performance. I was supposed to provide a series of 15 colors that could flow nicely with our core brand palette. But the layouts were so sloppy. So I cleaned them up.