steak’em up the jingle

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So. Steak’em Up. The South Philly Legend owned and operated by my cousin Mike. He had a very specific idea to produce a local cable commercial spotlighting his new steak shop that cast his employees working and his dogster mascot singing. His only request from me was to re-create the pop classic Shake it up into a jingle for this commercial. I warned him over and over that it’s probably not the most legal thing to do. But suffice it to say, the jingle was created. What you’re hearing is the second take. It was only meant to be listened to as a proof. But when I sent it he replied: Perfect! From there he took it and before I knew: the jingle, along side an interestingly edited spot, made its way on-air. Amidst every locally televised sporting event in the Philadelphia area, which if you know Philly is a lot of air time. It’s strange being out at a pub hearing it played on TV as barflys sing along. It’s surreal. Admittedly, this is probably the most cheesy recording I’ve ever made. Go ahead and laugh. I encourage it. Am I proud? Well, I’ve never one to be full of myself so; yeah… Good for him and his shop. Go Mike! The lyrics read as: “Well you dance all night and work all day… I know what I wanna eat today. Steak’em Up! Woo Woo, Steak’em Up!”