smartones campaign final

Final campaign. Yogurt concept selected. Oatmeal and Toast versions created to complete campaign. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.

smartones ad concepts

Our Heinz client has a brand in the Frozen Nutritionals category called Smart Ones. Maybe you’ve seen them in your supermarket’s freezer section. Their new line of breakfast products called “Morning Express” offers four selections for those who are on a diet yet want something tasty to eat. Our approach to the online advertising was to focus on the indulgence factor. We came up with these three approaches. One that pokes fun at the “Cheesy” nature of the product. One that compares it to other, bland breakfasts and another that asks our viewers to be a little bad since they’ve started out the day so good. All emphasize a breakfast option that’s not only good for you, but also tastes good. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.