philly.com mastheads

 

Ready for launch, the internal team at Philly were in need of assistance with creating some of the masthead designs that were proposed. Luckily our UX team had two very talented photographers (Bryce Gibson and Jeremy Freeman) that were open to take some shots for this project. Over a 3-day period we went out and caught the angles we wanted, brought them back and combined a series of photo/illustration compositions that worked perfectly for each section. Here are 9 that went live. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.