philly.com final

Once mixing all our ingredients came to a finish we ended up with this design. It was built off the template Kristin put together by ignoring some parts of the agreed upon wireframe; which was just what we needed. Her exploration really helped our designs come together, and as you can see a little bit of everyone’s work was included. This set the stage for designing out dozens of other pages each with their own approach and personality. In the end our client was extremely satisfied. We put together a very detailed style guide for their internal development team to implement. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.