philly.com design collaboration

Four design concepts were presented to the client. Designers consisted of myself, Kristin Beidleman and Matt Sutter. You can see from the four delivered, there was an overwhelming sense of natural colored grit that became a hero for this project both from the clients eyes and ours. What really excites me about this project was the obvious design collaboration that took place between me and my co-workers. It’s obvious from seeing the final design that there many strong parts of each that made it. Yes, it’s a slight “Frankenstein-ing” approach, but in the end it really turned out to be just what they were looking for. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.