24 iPad Wallpapers
I love my new iPad. And as with all new technology devices, there’s a level of customization that now enables me to drool like no other device has done before. Sure desktop wallpapers say a lot. But we’re so used to creating our own desktops that we think all wallpapers function the same. Well they don’t. I’ve made so many in the past. And the biggest worry was making sure a wallpaper wasn’t so busy you couldn’t make out files on the desktop. Then the iPhone came along. And the home screen became a canvas. I don’t yet have an iPhone 4 and OS4 only allows me simple folder actions on my 3G. So no custom backgrounds for me at present. But this iPad… With its crystal clear screen and large resolution… It’s just fantastic. If you’re an iPad owner I’m sure you’ve tried a few photos of your own to make a custom feel. It’s just fun. The trick to making a successful wallpaper is to make sure the scene works perfectly in a 1024×1024 square. Textures seem to be the best. These above are photos I’ve taken and modified for this resolution (132ppi). I’ve been scouring the online space for images like these. There’s a ton. Some elegant, some tacky and horrible. I make these available for you to use if you like. Some are perfect background noise. Some interfere a tad. But each say a little something of their own. I look forward to shooting more and sharing.
concept from holidogs past

Here’s one of those hidden gems you come back across every now and then. This was a holiday communication concept for Razorfish in 07 (When it was AA|RF). The whole idea revolved around the name and it’s audible similarity to a dog’s bark. Which is why it was killed. No one liked the connection between our company and the adorable canine. But I did. Oh man this was so adorable. This was the card concept that was to go out to our clients. At copy’s bottom you’ll notice a URL. HappyHolidogs was an interactive sound generator that let you play freely or in time to select holiday favorites. And of course it was in a chorus of dog barks. We were all set to bring in our own employee’s best friends to keep down cost. I even ordered a dozen of those charming antlers. Man I wish we’d just done it anyway.
charts & graphs
Sometimes I get the opportunity to help out with our internal reports and documentation. This could be seen as tedious and devoid of creative focus. On the contrary, I think projects like this really tap into my internal mixture of form vs. function… alignment and color. The analytical mind with a desire to play dress-up. My design mantra has been described as aesthetic order. At least by me. I probably over-think these, with every pixel under such harsh scrutiny. But I feed off it. These are just two pages our Web Analytics team needed for a new interface to spotlight our clients web presence and performance. I was supposed to provide a series of 15 colors that could flow nicely with our core brand palette. But the layouts were so sloppy. So I cleaned them up.
chocolate kitchen

My cousin John bought the house I grew up in. For the past few years it’s been kinda weird. Mostly due to the fact that he hasn’t updated a thing. I mean the moment I walk into that house it’s as if I just hoped off the school bus and came home for an early lunch. Bringing back those memories is nice… but not always. It’s time for him to make the house his own and he’s sparing no expense doing just that. So this remodeling issue takes us to the kitchen. He kept the same layout but updated all the cabinets, floors, countertops, backsplash and appliances. So now there’s this neutral tone that’s everywhere. Except the room adjacent to it still has the 80′s teal rug and that won’t be replaced for some time. So keeping a neutral was a must. He likes bold, vivid colors but the more color we added the distracting it became. So we went dark. The other issue was that with the wrong color, the cabinets take on a very obvious pink hue. So bringing the coffee (tan) under the soffits really help, again, to neutralize it. I can’t wait to see this finished.
catapult logo exploration
So yes, the logo swoosh has been over done. but I thought it ignorant of me not to at least attempt the illusion of an object literally being catapulted threw the air. Catapult, LLC is the holding company for Maltese Hockey. A brand I’ve been working with for many years now. Their emphasis is on the ever supportive edge of a fast-paced games security. They provide gel-padding products that further aid in the protection of goaltenders and players alike. I wanted a mark that eluded to a fast-forward momentum. But this may be over the top. Will post others as I produce.
smartones campaign final
smartones ad concepts

Our Heinz client has a brand in the Frozen Nutritionals category called Smart Ones. Maybe you’ve seen them in your supermarket’s freezer section. Their new line of breakfast products called “Morning Express” offers four selections for those who are on a diet yet want something tasty to eat. Our approach to the online advertising was to focus on the indulgence factor. We came up with these three approaches. One that pokes fun at the “Cheesy” nature of the product. One that compares it to other, bland breakfasts and another that asks our viewers to be a little bad since they’ve started out the day so good. All emphasize a breakfast option that’s not only good for you, but also tastes good. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.
pnc global investment servicing
PNC Global Investment Servicing. Banking micro-site to announce the name change from PFPC, broadcast video of their CEO delivering the announcement, allow user to interact with their timeline history and provide a place for the networks to download any related material for publishing the news. The design was simple, clean, corporate and makes mention to PNC without over emphasizing its presence. This needed to launch fast. We went from concept to production in only two weeks. Just my example of a clean, business interface. NOTE: This information is published for the sole purpose of demonstrating the design process. Any misuse of this material is strictly prohibited.




























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